This situation is further aggravated by the statutory minimum wages introduced in Although operating in street-level is the tradition of Cha Chaan Teng, moving into shopping malls would not affect a lot because Tsui Wah has already developed a strong prestige. The economic conditions are improving globally after economic meltdown Therefore, Tsui Wah should continue take a diversification strategy to sustain growth in future.
No matter where its branches locate, people would still keep their preference. Renting Shops in Shopping Malls Due to high rental for street-level shops, it is recommended that Tsui Wah moves to shopping malls where rental is a bit cheaper.
Concerning bargaining power of customers, similarly their bargaining power is also high because the dishes provided by a specific restaurant is not so important to them and there are many alternative choices.
However, a certain extent of investment is required. Through this tactics, it can include more grassroots into its customer pool. It enables the standardization on the quality foods among branches. A lot of families would choose dining out instead of cooking themselves. From the resource-based view, its brand is really an important resource as it can create sustained competitive advantage.
Based on the analysis, several recommendations are also suggested for Tsui Wah to incorporate more variety into its business. However, its reputable brand and central kitchen make it a restaurant standing out from others.
The prices of raw material such as sugar and metals used in manufacturing of cans are increasing rapidly. There is a problem with Coke to raise its prices by an edge that would permit it to keep pace with inflation.
The company is facing high burden of external debts for the last few years. Consumers prefer to drink new smaller beverage products that are not sold on a mass scale. Certainly, their values would vary considerably. Apart from raw materials, what suppliers supply also affect significantly the operating cost as well as profitability of a restaurant such as renting a property.
Diversify into complementary food products which will ultimately increase the drink consumption.
Huge numbers of substitutes such as beer, water, juices, coffee etc are accessible to the end consumers. However, there may be radically impossible to have two perfectly identical brands in the world.
Due to the increase in rentals, staff costs and ingredient costs, Tsui Wah would be under serious pressure in respect of its operating costs in coming future. How to cite this page Choose cite format: Discounted Price for Delivery To cater the purchasing power of grassroots, it is advised that Tsui Wah should offer a slight discount for delivery orders.
Product offering is restricted to beverages. Conclusion Despite more Mainland visitors and popular trend of dining out, they cannot constitute a valuable opportunity for Tsui Wah to expand aggressively due to keen competition and rising operating costs.
Each restaurant is slightly different from competitors. The company can offer the hygienic products due to increasing number of health conscious consumers. New coke formula leading to a backlash which results in bad image of coke. Even though its brand is valuable, the brand itself is not rare.
One of the biggest opportunities is to diversify into the non-carbonated drinks such as coffee, water, juices, etc. Coca cola should increase its partnership with fast food chains. For bargaining power of suppliers, a restaurant highly depends on the quality of materials supplied by suppliers because this directly affects the quality and safety of dishes that the restaurant provides.
With regards to rivalry, in spite of keen competition, competitors are competing on non-price dimensions. Prevalent Trend of Dining Out Nowadays, working women is a prevalent phenomenon.Essay on Analysis of TSUI WAH ANALYSIS OF FINANCIAL STATEMENT The company uses two statements for reporting its profit or loss and other comprehensive income.
The following details is shown: STAFF COSTS Staff costs increased by approximately HK$ million, or approximately % from the year ended 31 March to View the basic HK stock chart on Yahoo Finance. Change the date range, chart type and compare TSUI WAH HLDG against other companies.
Transcript of IVE FYP Presentation - Tsui Wah. A Study of Performance of Tsui Wah Restaurant Finance Ratios Marketing Service (more user-friendly services:Tsui Wah Delivery) Place Promotion SWOT Analysis Conclusions Financial Objectives To investigate: The sustainability of Tsui Wah after listing The strengths and weaknesses of Tsui Wah.
As of March 31,the company operated 31 restaurants in Hong Kong, 34 restaurants in Mainland China, and 3 restaurants in Macau under the Tsui Wah brand, as well as its sub-brands, including Nijuuichi Don and BEAT Bakery brands; and Tsui Wah Delivery and Supreme Catering.
mi-centre.comitor analysis Tsui Wah is facing severe competition in both mainland and HK. Tsui Wah, as the market leader of Cha Chaan Teng industry in HK, is having a hard time to keep its leading position.
Read this essay on Pestel. Come browse our large digital warehouse of free sample essays. For example, Tsui Wah launched Tsui Wah Delivery soon after listing on the Hong Kong Stock Exchange in PESTEL analysis is vital and used widely to understand the external factors affecting the mi-centre.com is a strategic external analysis.Download