They send your press release to the largest media outlets, including the Associated Press and PR Newswire, making it searchable by 90, professional journalists and bloggers. This is used to grab the attention of journalists and should be catchy and interesting so as to encourage them to read the whole thing.
Boiler plate About Include background information about the business, art or exhibition. The lead must be interesting but should not be too long. Body The paragraph under the lead should expand on the lead and be the point where you start telling the story.
New staff appointment Sending out a media release about a new arrival to your business is a great way to gain media exposure in target publications. The answer is — yes! Check that is includes: Quotes You can use separated block quotes to highlight certain aspects of your story.
Business milestones and achievements When your business has an anniversary or another important milestone write a media release with this as the angle. Contact information Add for further media information contact: The headline can serve to set up the big picture story into which you can weave your business later on.
Ensure you send out the media release quickly so the announcement is still current. Media content can help you stand out on both social media and search engines.
The most critical part of drafting a media release is to ensure it is newsworthy. You should also have a trusted friend or colleague review it for any errors you may have missed.
The location should be spelled out in all capitals. The lead paragraph is the key part of your media release. Remainder of Body The remainder of the body paragraphs serve to complete the story you have introduced in the headline and 1st body paragraph.
Journalists receive hundreds of media releases a day; making it important for you to try and help yours stand out. For example, if your business goes for a competitive pitch to win a new client have a media release ready to send to your relevant publications.
Always write in the third person. If you are emailing your press release, you should also include a link to a high-resolution PNG of your logo. The answer is — yes!
Click on the titles of each example below to view the full press release. For example, a business that is in the travel industry would most likely target travel news and publications.
The most important information should be written first. It is essential that your lead is punchy and has the story hook. End The last paragraph is the least important information and can include background information or summarises the essential background information about the organisation, event or person.
Commenting on current trends in your industry through a survey Conducting a survey is an excellent way to get publicity and present your business as a valuable source of information and enhance your credibility.
You can also read our top press release services review for more options. The introduction part of the release that generally provides the most important information in terms of who, what, when, where, and why.
The last paragraph usually contains the least important information. Company Logo The first thing you should put on your press release is your company logo at the top center of the page.
It gives you the opportunity to further develop your story angle, but should not repeat information already presented in the headline.
It should also provide a brief summary of the news and the key points of the story. Your overall goal for sending out a media release is to communicate your message directly to your target audience which means you will need to create a media list of appropriate publications.
Choosing a theme for your survey that is topical and linking your business to it will help pique the interest of journalists.
The media are unable to use newsworthy assertions unless sourced, and they will often call to check on the quotes.8+ Sample Media Release Form Templates A media release, press release, or press statement is a written or recorded form of communication sent to editors and journalist of newspapers, magazines, radio stations, online media.
Jun 09, · Research actual press releases on the web to get the feel of the tone, the language, the structure and the format of a press release. Avoid using jargon or specialized technical terms.
If accuracy requires the use of 83%(59). Scroll down below the press release template to see industry-specific press release samples, formatting tips, and how to write and distribute your press release.
Press Release Template The following is a press release template that shows the standard formatting that a release should follow.
Press release examples are business templates which can assist you greatly in writing a press release. The above-given sample press release templates are very useful and should you choose to use them as references, you will be able to write an effective press release easily and in a short time.
Media release template When you are writing a media release there are a few rules you need to follow. Here is an example of a [ ] Here is an example of a [ ] «How to make your key messages interesting.
Here is a media release template for a traditional print media release. Use this media release template to craft your media release that will help your story get noticed by journalists and important publications.
MEDIA RELEASE Date. Headline The headline of a media release should summarise the key points but catchy, interesting and strong.Download